How SuitYourself leveraged TG3D's Body visualizer to...
… streamline operations, slash alteration costs, eliminate costly remakes, and elevate their brand in a fiercely competitive industry.
How SuitYourself leveraged TG3D's Body visualizer to...
Discover how a leading bespoke suit maker, transformed its tailoring process by adopting TG3D Studio’s 3D body scanner for body visualization. Before the integration, the company relied on manual measurements and photographs, leading to inefficiencies and frequent alterations. With TG3D’s innovative technology, they now send accurate 3D body scans to their tailors, reducing alteration costs by 50%, eliminating remakes, and enhancing customer satisfaction. The 3D scanner has not only streamlined SuitYourself’s operations but also boosted its brand as a forward-thinking, tech-savvy tailoring business.
Table of Contents:
- Meet SuitYourself
- The Challenges of Traditional Tailoring
- A Game-Changing Partnership
- Results That Speak for Themselves
- Enhancing Brand Image and Marketing Efforts
- A Tailored Experience
- Lessons for Other Industries
- Closing Thoughts
SuitYourself, a premier bespoke suit maker in Singapore, was facing significant challenges in its tailoring process. Like many businesses in the custom clothing industry, Suit Yourself relied on traditional methods of gathering measurements—photographs and manual data entry—leading to time-consuming, error-prone practices that often resulted in costly alterations, which are common in the industry. But SuitYourself, didn’t want to settle. It partnered with TG3D Studio to integrate a state-of-the-art 3D body scanner for body visualization.
This partnership has redefined how SuitYourself approaches tailoring, blending precision with innovation to elevate customer experiences and streamline business operations. Let’s dive into how TG3D’s technology helped SuitYourself overcome challenges, enhance customer confidence, and secure its position as a futuristic tailoring company.
Before adopting TG3D’s solution for body visualization, SuitYourself relied on a labor-intensive and often error-prone process for creating custom suits. Communication with their tailors revolved around photos and manual measurements—a method that often left too much room for interpretation and miscalculation.
Lester recalls the hurdles:
“Before implementing the 3D scanner… It was all manual, and this meant delays and errors. Adjustments were frequent, costly, and time-consuming.”
These inefficiencies created bottlenecks that disrupted operations and reduced customer satisfaction. Customers had to endure long wait times for alterations, while SuitYourself faced alteration costs, which averaged around $2,000 per month.
In an industry where fit is king, there was a clear need for greater precision and efficiency. SuitYourself needed a solution to streamline communication with their tailors and provide a superior experience for their clientele.
The turning point came when SuitYourself connected with TG3D Studio. Lester and his team were introduced to TG3D’s 3D body scanning technology, a transformative tool designed to capture body measurements accurately in a matter of seconds. The software connected to the scanner create a 3D body simulation that allows tailors to visualize the shape of the client and extract up to 250 measurements and body landmarks for pattern making and design.
The adoption process was seamless, with TG3D’s team guiding SuitYourself in integrating the scanner into their existing workflow.
“We incorporated it into our ordering system and daily business processes,” Lester explains.
The result? A new era of precision-driven tailoring. The 3D scanner enabled SuitYourself to generate detailed, three-dimensional models of their clients’ bodies. These digital scans were sent directly to their tailors, providing them with a precise understanding of each customer’s body type and measurements.
“After adopting the 3D body scan, we’re able to send the three-dimensional scan directly to the tailors,” says Lester. “They can now carefully examine the body type and have access to precise, standardized measurements, which has really helped reduce the cost of alterations.”
The impact of TG3D’s technology was immediate and profound. By replacing manual measurements and photo-based communication with accurate 3D scans, SuitYourself saw a 50% reduction in alteration costs—dropping from $2,000 to $1,000 per month – and an almost 100% reduction on remakes.
But the benefits extended far beyond cost savings. The scanner also enhanced the overall customer experience, building trust and confidence.
“It does help with confidence. Most people are quite happy and enjoy the experience of getting scanned,” Lester shares.
This newfound efficiency and customer satisfaction aligned perfectly with SuitYourself’s vision of being a futuristic tailoring company. The 3D scanner became more than just a functional tool—it became a marketing asset.
The benefits of adopting TG3D’s technology have extended far beyond operational efficiencies. The 3D body scanner has also served as a powerful marketing tool, helping to position SuitYourself as a leader in innovative tailoring solutions. In a crowded market, distinguishing your brand as a forward-thinking company can make all the difference.
“It has definitely helped with our marketing efforts,” Lester says. “We’re now able to market ourselves as a futuristic tailoring company, which aligns perfectly with what we’re doing. The 3D body scanner is not just about improving the customer experience; it’s also a way to differentiate ourselves in a crowded market.”
Being able to market themselves as a technology-driven company has attracted new customers and set SuitYourself apart from competitors who are still relying on traditional methods. The 3D scanner has not only made their operations more efficient but has also given the company an edge in an industry where innovation is key.
From social media campaigns showcasing their high-tech approach to word-of-mouth referrals from delighted clients, SuitYourself’s investment in 3D technology has paid off in multiple ways.
One of the standout features of the 3D scanner is its ability to create a memorable and engaging customer journey. For many clients, the process of being scanned feels novel and exciting, adding a touch of modernity to the traditional tailoring experience.
Customers can see their measurements captured in real time, instilling confidence that their suit will fit perfectly the first time around. For those who are new to bespoke tailoring or hesitant about investing in custom suits, this visual and tactile experience serves as a reassurance.
The technology also empowers clients to collaborate in the design process. By visualizing their body measurements and understanding how the tailoring works, they feel more involved and invested in their suits.
“Customers love the experience,” says Lester. “It boosts their confidence to know that the measurements we’ve captured are accurate and precise. The feedback we’ve received has been overwhelmingly positive. Most people are quite happy with the process, and they enjoy seeing the results in real time.”
While SuitYourself’s success story is rooted in the bespoke suit industry, the lessons learned from their partnership with TG3D Studio are applicable to a wide range of businesses. Lingerie brands, bridal shops, women’s apparel designers, and even weight loss clinics can all benefit from adopting similar technology.
Here’s how:
Lingerie Brands: Achieve a flawless fit for every customer by capturing precise body measurements and creating personalized garments.
Bridal Shops: Eliminate alteration headaches and deliver perfectly fitted wedding gowns that enhance the bride’s big day.
Women’s Apparel Designers: Use 3D scans to prototype designs that cater to various body types, ensuring inclusivity and customer satisfaction.
Weight Loss Clinics: Track clients’ progress with highly accurate body scans, offering visual and data-driven insights into their transformation journeys.
The possibilities are endless, and TG3D Studio’s technology offers a customizable solution for businesses looking to stay ahead in a competitive market.
SuitYourself’s journey is a testament to the power of innovation in traditional industries. By embracing TG3D Studio’s 3D body scanning technology, they have not only solved long-standing challenges but also created opportunities to redefine what it means to offer bespoke services in the modern age.
For businesses in tailoring, fashion, and beyond, the message is clear: the future of personalized service lies in harnessing the power of technology. And with tools like TG3D’s body scanner, that future is within reach.
As Lester puts it:
“The 3D scanner has truly been a game-changer. It’s not just about saving costs—it’s about creating experiences, building confidence, and pushing the boundaries of what’s possible in tailoring.”
SuitYourself has shown that when tradition meets technology, the results can be nothing short of revolutionary. Now, the only question is: Are you ready to tailor your business for the future?
