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Despite the convenience of online shopping, many consumers are still drawn to the tactile experience of visiting a brick-and-mortar store. This dual preference has led to the rise of the “phygital” retail model—a blend of physical and digital shopping that offers a more holistic consumer journey.
In 2025, custom fashion stands as a beacon of innovation in the apparel industry, merging personalization, sustainability, and advanced technology.
For years, brands have been told that Gen Z is the “sustainable generation.” But here’s a hard truth: Gen Z says they want sustainability—but their shopping habits tell a different story.
Tariff changes are shaking up the Fashion Industry: from sourcing to pricing to how brands plan their next season. Fashion brands — big and small — are treating this as a wake-up call. The smartest ones aren’t just reacting.
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