Has Covid-19 upended your business?
This year has been devastating for so many of us in the apparel sector—especially bespoke tailors and dressmakers whose craft depends on in-depth interaction with customers. But we’ve also worked with shops that can serve customers seamlessly, even with social-distancing requirements. How do they do it?
Take contactless body measurements
Your customers come to you for clothes that fit them beautifully, which starts with your getting their measurements. But what if they don’t feel comfortable coming to your shop?
We’re seeing more and more tailors looking for 3D body scanning solutions.
Scanning is simple and fast (done in just 3 seconds). And best of all for your work, you get more detailed measurements than you’ve traditionally had. You end up with a 3D avatar of every point on the customer’s body, so you can always go back and “re-measure” your customers after they leave the store.
Most important for this time of pandemic, scanning is socially distanced in a way that measuring by hand can never be, so it’s safer both for you and for your customers.
And it’s easy to integrate technology into your store environment. Here’s how our clients did it:
Use digital fabrics and garments to make it easy for customers shopping from home to visualize their orders
Many of your clients are used to coming into your shop to look at fabric swatches and talk about bespoke customizations. But when that’s not possible, how can you make them confident enough to buy from you?
Of course, it helps to have a good website, but that’s not the most important thing. What really makes a difference is beautiful digitized fabrics. A photograph isn’t enough here; you need something that moves and reflects light the way physical fabrics do when customers are viewing them in-store.
If you really want to go to the next level, let customers see your fabrics on full digital garments. This way, clients building their apparel from home can get a good sense of how it will look. All of this is actually very easy and affordable with the latest 3D technology.
These two tips can make a huge difference for the smooth operation of your business in the coming months, as the pandemic continues to disrupt how we work and shop.