Danish bespoke suit maker Made-to-Fit set out to improve its tailoring process by integrating a state-of-the-art 3D body scanner across two fitting rooms.
Christian Lydersen, CEO and founder of Made-to-Fit, noticed that measurement accuracy presented a difficult hurdle when he couldn’t be at two stores at the same time. Manual measurements taken at his stores were prone to errors, which resulted in returns and problems with fit. Even with a skilled tailor and consistent subjects, slight variations in measurements can naturally occur — it’s part of the intricate process of tailoring, where every detail matters.
For Made-to-Fit, finding a system that could deliver accurate and consistent measurements became critical. According to one survey of brick-and-mortar stores, returns are estimated to reduce a store’s bottom line by 28.9%.
3D body scanners are designed to capture the entire body in 3D through a single scan, generating an accurate 3D model of the body’s shape, including precise measurements and landmarks. A scan takes only three seconds to capture all of this data — accelerating the measurement process while standardizing measurement capture. Two Scanatic 360 Body Scanners from TG3D were integrated into Made-to-Fit’s fitting rooms in Copenhagen and Jutland.
The integration marked a significant change for Made-to-Fit. Beyond delivering precise body measurements, the scanners expedited the fitting process by lowering the need for hand measurements. This meant the team could measure more clients while focusing more of their attention on the craftsmanship of building the perfect suit. By removing inconsistent manual measurements from the process, the scanners offered a uniform method of tailoring across both locations.
Made-to-Fit’s clients welcomed the 3D body scanning process, considering it a fast and effective means of acquiring precise measurements.
They’re shocked that doing a scan only takes three seconds.
Christian LydersenNotable for its speed, the three-second scan duration made for a seamless, easy fitting experience. The scans are also private, which clients have responded well to.
Lydersen acknowledged the time-saving potential of 3D body scanners while reflecting on their impact and integration into the business.
While the adoption of 3D body scanners saved time, there was a learning curve for tailors to fully trust the technology. Tailors needed time to build confidence in what the scanner was telling them before they relied on it the way they would their own hands.
The real value shows up once a scan is uploaded to TG3D’s Tailor Software. AI is used to determine specific points on the body, such as the shoulder, chest, and neck. The software also includes manual measurement tools, which help the tailor analyze each measurement to ensure a perfect fit.
A 3D avatar feature lets tailors visualize a client’s body shape long after they’ve left the store — enabling precise changes and customizations that keep every stitch on target.
A major factor in Made-to-Fit’s success was TG3D Studio’s support. The team’s availability and responsiveness made sure the technology was implemented smoothly.
They answer my questions at any time.
Christian LydersenThe business valued TG3D Studio’s dedication to ongoing development and its openness to their input. Looking ahead, Made-to-Fit hopes future developments will bring even more time savings and fewer alterations — with a goal of improving client self-service and eventually offering unattended scans.
The partnership between TG3D Studio and Made-to-Fit is a clear example of how adopting the right technology can transform an established business. With TG3D Studio providing the technology foundation, Made-to-Fit has positioned itself as a leader in retail bespoke tailoring by prioritizing accuracy, consistency, and client experience — with an ongoing focus on staying ahead of industry trends. This Made-to-Fit 3D body scanner rollout shows what’s possible once accuracy, not manual guesswork, becomes the standard.
Talk to our team about integrating 3D body scanning into your tailoring workflow.
Explore the Scanatic 360Source: Interview with Christian Lydersen, CEO & Founder of Made-to-Fit, on the implementation of Scanatic 360 Body Scanners in Copenhagen and Jutland, Denmark.