For over five decades, Kachins Fashion has been a pillar of bespoke menswear in India, building a prestigious reputation for outfitting everyone from local patrons to Bollywood legends. Their business was built on a foundation of tradition and a hands-on, in-person design process.
However, as the world moved online, Kachins faced a critical hurdle: how to translate that high-touch experience into a digital format. They needed to empower online customers to see, combine, and customize fabrics and styles with the same confidence as they would in-store. This required a solution that went beyond static photos—they needed a dynamic and interactive 3d product visualizer.
With a clear vision led by Director Zulfika Shaperwala who has a background in programming, Kachins sought a technology partner that offered power and flexibility. After researching multiple options, they chose TG3D.
The key differentiator was TG3D’s robust API. Unlike rigid plug-and-play models, the API gave Kachins the freedom to build a completely custom online experience that reflected their unique brand.
Using TG3D’s DC Suite as their core 3d clothing design software, Kachins digitized their unique patterns and vast fabric library. This powerful backend, combined with TG3D’s API, enabled them to deploy Scanatic Studio, a seamless 3D configurator for ecommerce, directly on their website. This gave customers worldwide full creative control over the design process, leveraging the accurate digital assets created using the 3d garment design software.
“The ability for us to put our own design through your interface… and especially the APIs, which you are able to integrate back-end… there’s a lot of flexibility to do things.”
– Zulfika Shaperwala, Director, Kachins Fashion
By integrating TG3D’s technology, Kachins Fashion fundamentally transformed its business model and market reach.
Entry into Global Markets: The online configurator, powered by Scanatic Studio, removed geographical barriers. “The world is our catchment area,” Zulfika notes, confirming they now successfully serve a growing clientele in Europe and the United States.
Increased Website Engagement: The interactive experience provided by Scanatic Studio, leveraging the advanced capabilities of 3d garment design software, led to a significant increase in website traffic and user engagement.
A Future-Ready Foundation: Kachins successfully created a digital replica of their renowned in-store experience, positioning them as a tech-forward leader in the bespoke industry. Their success demonstrates the immense power of giving customers creative control through a 3d product visualizer like Scanatic Studio.
“It has changed our business model because now we are able to offer the same product, service, etc. to our clients, while on-line.”
– Zulfika Shaperwala, Director, Kachins Fashion
1. What is a 3D configurator for ecommerce? A 3D configurator for ecommerce, such as TG3D’s Scanatic Studio, is an interactive tool on a website that allows customers to customize products in real-time. For apparel, this means changing fabrics, colors, and design elements on a 3D model to see exactly how the final product will look.
2. How is 3d clothing design software used in this process? 3D clothing design software, like TG3D’s DC Suite, is used by the business to create the digital patterns and 3D models of the garments. These digital assets are then uploaded to the web-based 3D configurator (Scanatic Studio) for customers to interact with.
3. Can this technology work for any apparel business? Yes, a 3D product visualizer and configurator like Scanatic Studio, supported by powerful design tools, can be adapted for almost any apparel business, from bespoke tailoring like Kachins to ready-to-wear brands, allowing for customization of colors, graphics, and styles.
Ready to see how a 3D configurator can transform your apparel business? Contact TG3D today to learn more about our end-to-end solutions.
Drop us a message. We’re always interested in how custom fashion brands like yours are navigating change. Let’s keep the conversation going..
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