The Interline AI Report 2025 paints a compelling picture of AI’s rapidly accelerating integration into the fashion industry, showcasing how even enterprise brands are now actively deploying AI tools to dramatically boost speed, scalability, and personalization. For smaller custom fashion businesses, it might feel like a weather forecast before a storm: the clouds of mass-market innovation are gathering around personalization, 3D design, and made-to-order workflows – the very things that used to set custom brands apart.
But don’t batten down the hatches just yet! We at TG3D Studio studied this report not just as observers, but as operators deep in the custom fashion space. Our goal? To uncover both the cautionary glimpses of what’s to come and, more importantly, the immediate strategic opportunities for you, our esteemed community of tailors and custom fashion entrepreneurs.
Below, we break down five key shifts shaping fashion’s AI future, paired with actionable insights tailor-made for your business. Our aim is to equip you to not just weather this inevitable storm, but to thrive and carve out an even stronger position in the market.
Big brands are no longer “trying AI”—they’re reorganizing their entire operations around it. What used to be innovation labs or isolated experiments are now company-wide strategies, with AI being baked into product development, supply chain management, marketing, and customer experience. It’s a strategic pivot, not a passing fancy.
Actionable Insights for Custom Fashion Brands:
Don’t wait for AI to become “more affordable” or “more relevant.” It already is—and it’s more accessible than you think! The crucial question is whether you treat it as foundational to your growth. Start by embedding AI into the core of your business operations:
Automate your CRM workflows: Spend less time on manual data entry and more on client relationships.
Personalize customer communication: Craft bespoke messages at scale that resonate with individual clients.
Streamline order management, fittings, and client histories: Imagine instantly recalling every detail of a client’s past preferences.
A solid AI-powered infrastructure makes everything from marketing to production easier to scale—crucially, without losing your signature personal touch. This is how you future-proof your craftsmanship.
Enterprise brands are pursuing AI with disciplined precision. They’re piloting narrow, high-impact use cases—like size prediction, personalized styling, and image generation—and scaling only what proves demonstrably profitable. The goal isn’t to adopt AI everywhere, but to make each application count for tangible returns.
Actionable Insights for Custom Fashion Brands:
This is where your agility as a smaller business becomes a significant advantage! You don’t need a massive tech budget to apply AI effectively. Start with tasks that deliver clear, measurable value:
These are practical, measurable upgrades—ones that free up your valuable team’s time and sharpen your bespoke offering.
AI-generated marketing imagery
Generate product renders using AI and 3D tools
Time and money saved vs traditional photoshoot cycle
AI-assisted order confirmation previews
Show personalized garment previews before checkout
Conversion rate on previsualized products
Email marketing automation
Use AI to tailor campaigns to individual customer profiles
Open rate, CTR, and conversion improvement
From captivating lookbooks to compelling e-commerce descriptions, brands are leveraging AI to generate visual and written content at scale. This allows them to market faster, A/B test in real-time, and keep costs low—especially when launching new bespoke designs or made-to-order collections.
Actionable Insights for Custom Fashion Brands:
This is truly a gift, designed with custom creators in mind! Instead of waiting weeks for traditional photo shoots and costly samples, you can now use AI to generate high-quality visuals of your garments in different fabrics, styles, and settings—before a single stitch is sewn, especially with tools like Scanatic™ Studio software.
This dramatically accelerates your go-to-market strategy and helps you confidently test client demand before investing in production. Pair it with AI-written product pages, personalized style guides, and localized copy to make your small, dedicated team feel ten times larger and infinitely more efficient.
AI is empowering large brands to simulate bespoke experiences—recommending styles, predicting fit, and adapting visuals to the individual shopper. They’re attempting to deliver “personalization at scale,” a phrase that should sound very familiar to custom fashion makers like you.
Actionable Insights for Custom Fashion Brands:
This is both a significant threat and an unparalleled opportunity. You’ve always held the trump card of authenticity, craftsmanship, and a truly bespoke experience. Now is the time to scale that experience, not dilute it!
Add intuitive style configurators to your website: Let clients virtually design their unique garments.
Allow customers to preview garments on digital avatars that precisely match their 3D body scans: This is the ultimate “try-before-you-buy” for custom.
Use AI to recommend fabric or style combinations based on their previous orders or preferences: Show them you truly understand their unique style.
When you seamlessly combine your unparalleled human touch and expertise with AI-powered tools, you don’t just keep up with the market—you elevate what true personalization and custom tailoring truly mean.
Brands are merging AI with 3D design workflows to remove friction from the entire product development cycle. This lets them simulate designs, test drape, and significantly reduce sampling costs—all at incredible speed.
Actionable Insights for Custom Fashion Brands:
Most custom fashion brands don’t deal in ready-to-wear sizing. So, rather than trying to simulate standard size ranges, go deeper with what you already do best: create perfectly fitted, unique garments.
Use AI to preview your custom designs in various fits, cuts, and fabric options specifically on your client’s unique body model.
By simulating the drape and look of a garment on a customer’s personalized 3D body model, you allow them to visualize the final product with astonishing accuracy before it’s even made.
This not only boosts their confidence in going ahead with the purchase, but it also sets clear expectations—reducing surprises and potential disputes post-delivery, ensuring client delight every time.
These five shifts are only the beginning of an exciting, AI-powered future for custom fashion. The rest of The Interline AI Report—and our upcoming two-part breakdown—go even deeper into what it will take to stay competitive and, more importantly, expand your position in an AI-first world.
Head of Marketing Insights
Drop us a message. We’re always interested in how custom fashion brands like yours are navigating change. Let’s keep the conversation going..
