Let’s face it—running a custom fashion business without automation feels like starring in a never-ending episode of Project Mayhem.
You’re fielding customer emails while manually entering body measurements into an order system, double-checking WhatsApp messages for fabric availability, and praying you didn’t just send last week’s order sheet to the wrong factory rep… again.
Sound familiar?
Between updating spreadsheets, manually tracking orders, and decoding your team’s sticky notes on the fitting room mirror, it’s a miracle you’re still standing. And guess what? Errors sneak in when everything depends on memory and muscle—especially when your business is scaling fast.
But it doesn’t have to be this chaotic.
Imagine this instead—using an example from one of our clients who employs the Scanatic™ 360 body scanner in his shop:
A customer walks into your shop and finishes their body scan.
Their name and scan data are instantly recorded in your CRM or Google Sheet.
Based on their selected product—say, a jacket—the system knows to pull upper body measurements only.
These measurements auto-populate into an order form that’s sent directly to your factory or supplier—no extra steps, no manual entry.
A tracking entry is created in your order management sheet simultaneously.
When the item comes back, your staff flags it as received—and boom—an automated email or SMS lets the customer know it’s ready for pick-up.
No more copy-pasting. No more mix-ups. Just smooth, efficient workflows that run on autopilot.
This isn’t science fiction—it’s possible with code-less automation platforms like Make.com or Zapier.
We actually use both Make.com and Zapier in house for our own Sales Ops automation. Both are powerful visual automation platforms that let you connect your apps (like Google Sheets, email, your CRM) without writing a single line of code.
We will be talking about Make.com today as it has a magic ingredient – Webhooks. These are like little messengers that listen for a signal—like “a scan just finished”—and trigger a whole set of automated actions.
We’ll walk you through how to set up some powerful automations with Google Sheets, email, and even your body scan system.
Create a Google Sheet to store customer scans or orders.
In Make.com, create a new Scenario.
Add a Google Sheets module to “Watch Rows” for new data.
Set it to trigger when a new scan entry is added and have the webhook url created for you.
Save a copy of our “Custom Orders” Google Sheet and use it as your template.
Go to Extensions > Apps Script in your Google Sheet.
Copy the script provided in our documentation and paste it into the Apps Script editor.
Replace YOUR_MAKE_WEBHOOK_URL in the App Script with the actual webhook URL you generated in Step 1.
Save the project.
On the App Script window, select “Trigger” from the menu on the left
Click the + Add Trigger button on the lower right hand corner
Select “On Edit” for the event type and save
Google Sheet might ask you to grant permissions to the App Script
Go back to Make.com’s, run the scenario. Make a change to the Order Status column and see if you the Google Sheet module receives it
In Make.com’s scenario, add a Google Search Row and look up the row number with the same Customer No.
Add an Email module
Compose your automated message:
“Hi [Customer Name], your tailored order is now ready for pick-up. Thank you!”
Pull customer names and e-mail from your sheet to finish setting up the email module
Boom—emails and updates go out without you lifting a finger! You can also add a router module to have it fire an e-mail, SMS, Whatsapp message simultaneously.
For your convenience, we have exported our Make.com scenario into a blue-print. You can simply import the blue-print to your scenario and work from there.
That’s Part I of our automation series. In the next issue, we’ll take it further with webhooks and show how to build full end-to-end workflows from scan to your Customer Database.
Tried it already? Got stuck? Or loving the result? Let us know—hit reply and tell us how it went or what you’d like to see automated next.
Until next time,
The Custom Fashion Trendline Team
Drop us a message. We’re always interested in how custom fashion brands like yours are navigating change. Let’s keep the conversation going..
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